GRAMMY-winning singer-songwriter evrYwhr returns today with his new video for his single “Tie Dye” which we covered the release for last month. The soulful, self-love inspired track has already found its way onto a plethora of tastemaker playlists including Apple’s New in R&B, NPR’s “New Music Friday”, Tidal’s “Rhythm and Groove”, and “Chill Pop.
Filmed against the stunning backdrop of Los Angeles, the video for “Tie Dye ” video serves as a love letter to the city and community that welcomed him with open arms as a transplant. We watch as evYwhr ventures through a warm and inviting LA streetscape, enjoying good times with friends and family – from backyard BBQs to picturesque scenes on the beach. Of the video, evrYwhr shares: “Though I’m originally from Michigan, the community I uncovered on the West coast has been a garden bed for my growth over the last 10-years. I’ve discovered deeper layers of my truth on the coastline where the ocean waves molded my being like the shore”.
With community, connection, and family a priority for evrYwhr, the making of the “Tie Dye” video was an especially significant experience. “One of the most beautiful things about this shoot were the moments captured with my family and friends. For the majority of us, it was the first time we connected face to face since the pandemic hit. ‘Tie Dye’ was our homecoming”. Fittingly, sunflowers feature throughout the video to represent a period of blossoming.
Watch “Tie Dye” below:
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