‘Artist Republik’ Adds New Competition to the Digital Production Marketplace
Pioneering music marketplace Artist Republik is announcing yet another massive game-changing addition to its thriving resource hub with the introduction of its ‘SoundStore’. Easily compared to a BeatStars meets Landr-type model, SoundStore allows Artist Republik members and non-members alike to provide multi-tiered production leases to artists of all sizes and genres. And this might be the final missing link to further positioning Artist Republik as the leading go-to industry hub for musicians as they host access to major marketing resources, ticketing services, full service distribution and now a go-to SoundStore to buy and lease instrumentals.
The major change comes as music start-ups are feeling more competitive than ever during COVID. With the rise of popular networking hubs like Clubhouse, quarantine has sparked a new wave of interest in easy to access tools. These tools are allowing artists to continue to release new music as well as expand their networks with ease while live shows are still not a possibility. And what makes Artist Republik’s SoundStore so unique is its refusal to charge producers an upfront fee for posting on their site. Instead, they take a small percentage of each lease sold, leaving an incentive for AR to promote the SoundStore in order to generate more business.
SoundStore offers high quality production to artists who don’t want to look far and wide for every needed component to their music release. Instead, the Artist Republik platform offers a one-stop shop for all of the resources an artist should need without the help of a record label. Hosting over 65k+ annual users, the platform has seen tremendous growth since it’s launch in 2019. Much like BeatStars, Artist Republik’s SoundStore hopes to provide artists with beats at a bargain-rate in order to open the opportunity funnel to the possibility of one of these songs going viral. After Lil Nas X’s hit “Old Town Road” went viral from a beat he bought on BeatStars, the industry began to understand the endless potential that these sites have when tapping into the music industry’s massive talent pool.