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  • Writer's pictureNicholas Zallo

Innovative Live Streaming Music Membership ‘Launch TV’ Goes Live

NYC-based music membership service Launch produces online concerts and music programming featuring emergent artists and veteran talent from all over the world. Launch is the online destination for musicians and fans to share their love of music and live performances anywhere, anytime.

Launch has hosted talent like Stro Elliot (The Roots), Mega Ran, G. Love (G. Love & Special Sauce), Mickey Factz, and Claude Coleman Jr (Ween) and their interactive online community has expanded its reach tremendously this year. They officially went LIVE on October 1, 2020, with Launch TV, a virtual live music and event venue producing online concerts, shows and premium original music programming. 

This couldn’t come at a better time; as of October 1st, 2020, Facebook announced that they will no longer permit live music experiences to be posted or streamed on Facebook Live and has indicated that they may remove artist pages that violate this policy. This created a large, immediate need for a go-to virtual live music venue. Launch has been offering their robust, virtual live music venue independent of all social media platforms since May and is deeply committed to empowering the artist community. 

Launch offers multiple, concurrent, live streaming music channels and produces and curates all of their performances and content in house. This ensures a consistent high quality live concert experience to members. Launch is committed to empowering the artists and 50% of their revenue is allocated to pay their artists and performers. 

Since pivoting to an all-virtual model in March, the company has produced over 250 livestream shows while also co-founding the Stay The F*ck Home Festival with Sonicbids, producing the 24-Hour Launch with over 100 artists performing over 24 hours, and partnering with Ropeadope Records for their first ever virtual music festival. 

Referred to as the ‘mom and pop virtual concert venue’ by legendary New York DJ and producer DJ Logic, Launch fills the void created by restrictions on social media and transforms the music industry to be more sustainable and profitable going forward. 

Visit Launch at to sign up or learn more about membership,  specials, discounts and giveaways!

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