JAM OF THE WEEK: La Fine Equipe – What Eva [VIDEO]
While it seems I may be late to the party, it was only a couple of months ago that French songwriting/production outfit La Fine Equipe came onto my radar with this absolutely funky scorcher…
To kick it up a notch, the official video sets the mood – bringing a rowdy, energetic, care-free energy to the track. About the inspiration behind the video, La Fine Equipe say, “We wanted it to look like a 90s VHS that was put on the VCR. Part of the charm was its fuzzy, imperfect look so apparent during that era. ‘What Eva’ embodies a strong DIY ethos and we the band, did most of the filming ourselves using a small handheld camcorder. Everything was filmed on location in the supermarket. There are no 3D models. The song and visual is also a homage to the strong visual elements often found in 90s music videos like Mc Solaar’s ‘New Western’ and French hiphop outfit IAM’s ‘Je danse le Mia’. There is a surreal sequence in the video where we are surrounded by a kaleidoscopic display of supermarket products. To summarize, we had a complete blast filming this.“
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