Estonian-born, New York-based artist Majorlilkween (also known as renowned model Alexandra Elizabeth Ljadov) has just dropped her most personal song yet, "ten 22". Directed by Modern Day Auteur, the accompanying visual finds Majorlilkween inside her own technicolored hellscape. It's a creative take on the very real issue of sleep paralysis and anxiety, but with a touch of Majorlilkween's edgy, creative direction. After awakening from (or into) a nightmare, we watch the rising alt-pop act morph into a pink latex-clad demon reminiscent of something out of an 80's horror movie. The song and video were inspired by the power the human mind has to play tricks on our sense of reality. Expanding on this sentiment, Majorlilkween shares "Oftentimes I wonder when we are experiencing these crazy nightmares, is something greater than us taking control of our bodies or is it just our mind playing tricks on us and making it all up? So I really wanted to explore that visually.” If you're new to the world of Alexandra Elizabeth Ljadov, she's no newcomer to the creative realm. Her experiences as a successful model have seen her feature in Vogue and work up close with some of the most influential fashion labels, including YSL, Gucci, and Chanel. The multi-hyphenate began delving into the music scene in 2019. Under the moniker Majorlilkween, Alexandra channels her lifelong passion for music, self-expression, and edgy aesthetic into an alter-ego that perfectly encapsulates her NYC ethos. Just one look at her Instagram and seriously creative music videos, and it's clear, despite being a relative newcomer, Majorlilkween has a fully-formed creative vision, making her an artist to watch for the future.
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