Vancouver pop singer/songwriter JESSIA has taken her viral TikTok hit to new heights in her playful and all too relatable music video “I’m Not Pretty”. The whimsical and fun loving video serve as a backdrop to the topic of body positivity and JESSIA’s internal struggle with body image. What originally was a short TikTok video shot in her car is now an anthem for girls who grapple with the weighted pressures of how to look and how to act based on their looks. The issue is not new; it has simply evolved into a current standard. Released via Artist Driven Records / Republic Records, “I’m Not Pretty” was beautifully directed by Benjamin Lussier.
Confronting her insecurities, the video takes on an Alice in Wonderland / James and the Giant Peach-like feel, illustrating the rising artists fun and quirky persona. The candid lyrics describe a journey towards self-love and the emotions one can feel while on its path – a message that has instantly resonated with audiences all over the world. Since January 1st, her TikTok clip has accumulated 100 million views, while the official version produced by 4x JUNO Award nominee, singer, songwriter, and producer Elijah Woods has cracked 43 million Spotify streams as she averages 5.3 million monthly listeners on the platform.