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  • Writer's pictureNicholas Zallo

Singer-Songwriter Emma Oliver Offers A Stark Contrast to her TikTok Persona in New Hit “i&#821

Quick off the heels of her successful breakout single “Sad Sometimes” viral TikTok star Emma Oliver is back with her next hit “i’m sorry, i miss you”. Her successful continuation of emotionally danceable hits introduces a story about a kiss and the aftermath of looming thoughts and self-questioning. Produced by beloved duo ‘loyalties’, the instrumental perfectly embodies Emma’s raw emotion by setting a scene that makes the listener feel like they’re physically witnessing the events unfold. Lyrically, we begin with a kiss, which gradually fades into Emma’s questioning of its true intent and if the kiss was even meant for her in the first place.

“I bet you make moves like this on everyone you see // Am I just everyone to you?”

In a similar vein to her previous single “Sad Sometimes”, which received praise from publications like American Songwriter & garnered almost 400k Spotify streams, “i’m sorry, i miss you” delivers a very relatable sadness. Brilliantly, the song’s production and vocal delivery move at the pace of Emma’s racing thoughts in order to seamlessly paint the picture of doubt, restless love and her hope for what might be real. The contrast between Emma’s TikTok account (which is home to over 444k followers) and Emma’s music offers refreshing layers of complexity to her personality. On TikTok, Emma creates objectively hilarious content comparing herself to cartoon characters and rating the taste of chick-fil-a sauce on ridiculous food pairings. Then musically, we see an entirely new side of Emma that comes layered in emotional depth and longing for things like love and happiness. In “i’m sorry, i miss you”, she offers an introspective push and pull with her thoughts, emotions and hopes for affection, validation and maybe…just maybe…one more kiss.

“But what’s there to lose // You tell me to stop dreaming // I don’t need an excuse, to miss you”

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